﻿SMARTLEVER SOLUTIONS - LOGO USAGE AND BRAND COLORS
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Please use the lockups as provided. Do not recolor, stretch, or add
effects to the mark.

FILE FORMATS
  Logos/SVG/          Vector. For web, slides, and design tools.
  Logos/PNG/          Raster, transparent. For a CMS that will not
                      accept vector.
  Logos/EPS (print)/  Vector for print layout. InDesign cannot place an
                      SVG, so use these for anything going to press.

LOCKUPS
  Horizontal  (filenames say "horiz")
    The default. Mark and wordmark side by side, for anywhere with width.
  Stacked  (filenames say "stacked")
    Mark above the wordmark, for square or narrow spaces.
  Display  (filenames say "big")
    Oversized mark with the wordmark beneath, for covers, posters, and large format print.
  SLS mark  (filenames say "SLS")
    Symbol only, for avatars, favicons, and tight spaces.

COLOR TREATMENTS
  Every lockup ships in three versions. "On light" and "on dark" name
  the BACKGROUND each version is built for, not the ink.

  color on light
    Navy and accent blue. Use on white or light backgrounds.
  color on dark
    Off white and accent blue. Use on navy, dark, or photographic backgrounds.
  one color
    Solid black. Use for single color print, engraving, or embroidery.

FILENAMES
  SmartLever - LOGO - <lockup> - <treatment>.<format>

BRAND COLORS
  Navy  #172542  Primary brand color and headings
  Accent Blue  #1C98D3  Calls to action and highlights
  Slate  #314158  Body copy and secondary text
  Off White  #F8FAFC  Backgrounds
